Resources Library by ANA

Surfing the learning curve

The paper describes the survey conducted to examine the profile of Yahoo! users in France Germany and the United Kingdom. It includes a detailed exploration of the methodology used and the main findings of the survey. The paper also discusses the...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Philippe Guillanton, James Burckhardt

Company: Yahoo!

June 15, 1998

Getting those respondents involved!

Because of the large sample sizes, the variety of market conditions, and the variety of methods used by Arbitron in syndicated audience measurement in the United States, the authors have had a rich opportunity to conduct rigorous experimentation in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: David Lapovsky, Robert H. Patchen

Company: Nielsen

June 15, 1998

Controlling the uncontrollable

This paper discusses the advantages and disadvantages of Web surveys and presents a design to reduce some of the inherent problems. This design is tested and evaluated. The aim is to control the uncontrollable sample that is the Internet population ...

Catalogue: The Worldwide Internet Seminar 1998

Author: Micael Dahlén

June 15, 1998

Another street car named desire

The traditional method of face-to-face interviewing in India has clear advantages. However, questions arise in its applicability to all types of research can it be used to get feedback on personal topics? How feasible is it when one needs continuous...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Nikhil Rawal, Aparajita Basu

June 15, 1998

It is time we started using statistics!

In recent years development has concentrated, almost exclusively, on the application of new technology for improving efficiency of processing and speed of results in survey research. With CATI and CAPI, overnight results of surveys are now possible....

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jeremy Wyndham, Richard W. Goosey

September 1, 1997

Information and research based on multimedia simulation

This paper presents a new method of self-administered surveying which enhances information gathering on new and innovative services and products by accelerating the phase providing information on the offering and by simulating possible uses with the...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Veronique Beillan, Isabelle Blot

September 1, 1997

Paris, Amsterdam, Edinburgh- Which city will I visit next?

This paper sets out the process whereby an innovative, cost-effective survey method was required to address the information requirements of the Edinburgh Tourist Board regarding the market for visitors to the city. It describes the launch of the...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Lynn Jones, Tom Costley

September 1, 1997

Using technology to deliver research results

Making sure that the delivery and dissemination of research results is effective is, to quote Ray Poynter, “arguably the most important phase in any research project". It seems striking that, compared to the dramatic advances that technology has...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Philippe Boutié

September 1, 1997

Natural language processing

This paper highlights the techniques of natural language processing (NLP) and its applications in survey research, particularly in verbatim text coding and data mining report generation. A prototype system called Codia was developed to incorporate...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Josef Leung, Ching-Long Yeh

Company: Nielsen

September 1, 1997